Can the Color of Your Sign Affect How Customers Respond to Your Business?

September 20, 2019 0 Comments

There are a lot of factors that go into determining the success of your outdoor signage. What you might not realize is that the design is not only important but even the color. There is a certain psychology to color – choosing the right one can make the difference between a sign that falls flat and one that persuades people to visit your business.


This is a color that represents stability and intelligence. It also exudes a sense of power. If you want your company to express these qualities, then black may be the way to go. It’s also important to note, however, that some people can find black intimidating and off-putting.


Blue stimulates feelings of peace and serenity. It has a definite impact on the brain – in many people, it promotes a sense of security and helps stimulate productivity. If you own a restaurant, however, it might not be a good choice. The reason is that blue has been shown to reduce appetite.


Red is a color of aggressiveness. A lot of fast-food restaurants have red in their signs because it can stimulate hunger. Retailers like red because it often produces a sense of urgency in potential customers. If you want your business to represent excitement and passion, you should consider red for your sign.

Let an expert with Excel Signs help you determine what type – and color – or sign will be perfect for your business. Contact us online or call 281.720.8053 to get in touch.