Common Outdoor Signage Mistakes Companies Sometimes Make

A business sign is a critical part of just about any brick-and-mortar retail company’s success. But owners need to think about how to best advertise themselves on their signs. These are a few of the common outdoor signage mistakes you’ll want to avoid.

Giving Too Much Information

If your sign is located along a high-traffic road or near a highway, you want to be careful about how much information you put on your outdoor sign. After all, people will usually be zipping by and only have a couple of seconds at most to read what your sign says. Keeping your sign simple and easy to read will be the best way to get your money’s worth.

Using the Wrong Font

The font, or type of lettering, you use on your outdoor signage is also important. It might look great to you, but be very hard for a passing motorist to read. Font size is also critical – if it’s too small, no one will be able to see it.

Not Knowing Municipal Signage Regulations

No matter where you are in this country, every municipality has rules and regulations regarding outdoor signage. If you just put up a sign without doing your research, you may be forced to take it down. That could wind up being a very costly mistake.

The professionals with Excel Sign Systems will work closely with you to make sure your outdoor signage is effective and in complete compliance with local laws. Call us at 281.720.8053 or contact us online for more information.

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