You obviously want signs on the outside of your property as well as the inside of your business. They’re key components of any company’s advertising strategy. But there are two main differences between indoor and outdoor signage. Let’s take a look at each.
Difference No. 1 – Attracting Vs. Informing Customers
Your outdoor signage should get people to come inside to see what you have to offer. They might not be familiar with your business, so it should contain information and graphics that grab their attention. Once they get inside the door, your indoor signage should give them the information they can use to make their purchases. This includes sales you’re running, items you have available, etc.
Let’s say you run a restaurant. The outdoor sign should tell customers how delicious your food is, and how incredible your service is. Indoor signs should provide specific information on your menu and any breakfast, lunch or dinner specials you’re running.
Difference No. 2 – Durability Vs. Customization
Outdoor signs have to be able to withstand whatever Mother Nature throws at it. They also need to be visible from a long way away. As a result, they need to be built using durable materials and be maintained regularly so they keep looking fresh.
Indoor signage, on the other hand, needs to be designed in a way that it can be quickly and easily changed. Indoor signs will be altered on a regular basis whenever you have a new sale or you want to spotlight a new item.
Get in touch with Excel Sign Systems and we’ll help you determine the best type of outdoor and indoor signage for your exact needs. Call 281.720.8053 or use our convenient online form.