Would you randomly choose a color combination to represent your sign and brand? Hopefully not. Hence, you must understand and study the psychology of color to find the perfect blend that matches your brand’s theme.
Understanding the basics:
Before we proceed with what idea a color represents, let us learn about the basics of colors and their division. The colors are divided into three factions:
Cold colors: These colors are cool and represent calmness and balance. For example, green, blue, violet, and every shade in between.
Warm colors: These colors are vibrant and display energy. For example, yellow, orange, red, and every shade in between.
Neutral colors: White, black, and gray are neutral colors.
An interesting relation between cold and warm colors is that these are contrasting colors. You might ask, why does this matter? Well, selecting a contrasting color combination helps to make your sign more readable and striking.
Imagine you have a peach-colored wall. The peach is a warm color formed by mixing orange and yellow. To stand out on its warmness and be more noticeable, you should choose cold colors for your brand sign. For example, selecting blue with peach creates an elegant combination.
The emotional significance of commonly used colors:
You now have a general knowledge of warm, cold, and contrasting colors. Hence, we can move forward to understand the emotional impact of colors.
Red color: Red is an imposing color. The red color shows excitement and action, so red is your color if you own a playland. It is one of the most noticeable colors, so it can instantly attract customer’s attention. Red color can also stir up an appetite. Hence red color is commonly used by restaurants and food corporations like Coca-Cola.
Blue color: Recall the soothing effect of a calm blue ocean. Similarly, blue is the color of intellect and calmness. Many brands use blue as their background because it is soothing for the eye to see in large amounts. Blue also presents brands as trustworthy. If you are a wholesaler or in a medical or engineering profession, blue is the color to represent your brand.
Violet color: Purple for centuries was the color of nobles and wasn’t used by commoners. However, although the purple color is now widely used, it still holds on to its exquisiteness. Hence, purple is a color of luxury and spirituality. If you deal with jewelry or such luxury, purple is the color for you.
Orange color: The color is an advocate of excitement and passion and represents food.
Yellow color: Yellow invokes a feeling of optimism and energy. Ferrari uses the yellow color because owning one is a state of excitement and bliss.
Green color: You know what is the similarity between nature and money? The green color is their mascot. Green is the color for growth, peace, soul, and stability.
I have discussed the psychology of color. Use the guide in this article to create the perfect blend for your brand.
However, if you need expert advice for choosing a suitable blend for your business, you can call us at: 281-720-8053.